Since the founding of Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. In 1976 Sotheby’s recognized that the firm could serve its auction customer in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand was born, and today is known around the world for artfully uniting extraordinary homes with extraordinary lives. Quite simply, Sotheby’s International Realty Canada presents an unparalleled opportunity to showcase exceptional real estate to the most qualified local, national and international audience.
Canadian real estate now attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 1 billion annual online impressions and dozens of premier publications.
Extraordinary Digital Marketing
Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including nytimes.com, wsj.com, jamesedition.com, mansionglobal.com, ft.com and juwai.com, as well as on sothebysrealty.com, sothebysrealty.ca and sothebys.com.
Global Media Partnerships
The Sotheby’s International Realty® brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Our plan to market your home includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always on, anywhere environment. Brand marketing combined with property advertising allows the Sotheby’s International Realty brand to present the properties represented by our network to a global audience of buyers who value and seek the unique.
Marketing Reports & Accountability
We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with Sotheby’s International Realty Canada, you will receive regular updates on the results of your marketing — from the number of potential buyers who visit your open house, to the number of people who view your listing online.
A Reverential Heritage
Our brand is synonymous with quality and prestige, and the marketing for your home—from professional photography to video tours, property brochures and print advertising— reflects this tradition of excellence.
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