Selling A Luxury Home in Edmonton

A commitment to premier real estate service for you and your family means a customized sales and marketing plan specific to your home and your families needs and requirements.  Every home, and neighborhood is unique and we are committed to establishing a marketing strategy to effectively showcase your home to the widest array of targeted buyers, in order to maximize your return on investment.

Robby Halabi Luxury Home Sales Specialist in Edmonton


A veteran with over 15 years of experience, Robby Halabi wanted to create a truly local real estate brokerage committed to a premier real estate experience. Offering professional presentation and marketing for your home, paired with experienced negotiation skills. Robby is a member of The Institute for Luxury Home Marketing™, and has received Guild Recognition.



Tanya is our office manager and client care coordinator. She is experienced with overseeing large projects, managing teams, and in streamlining operations and processes to ensure a seamless experience for our clients. She is committed to offering our clients concierge-level service and works proactively to mitigate stress-points before they arise.

Luxury Edmonton by Rimrock Real Estate


We are a local and homegrown boutique brokerage, committed to the community, and to offering a premier real estate experience for all the families we serve. At Rimrock Real Estate we are committed to premier real estate service in Edmonton and surrounding areas.  Each home and each client are important and deserve the utmost service and attention.  We are committed to excellence at every step of the process and have a dedicated team to help bring that commitment to fruition.


Whether your luxury home is in Edmonton, Sturgeon County, St. Albert, Strathcona County or Sherwood Park, we create a customized marketing plan for your home.  Starting with professional photography and videography to lay the foundation for a strong online presence, we distribute your home through traditional and digital channels and through social media.

Luxury Edmonton by Rimrock Real Estate | Professional Marketing


Steve brings a diverse international real estate and marketing background with some of the world’s largest brands as clients.  As the former founder and creative director of a boutique real estate marketing agency, Steve was responsible for managing a team in developing strategies to market and sell thousands of single-family and multi-family homes across Western Canada. His goal is to ensure all the homes we represent are showcased with the highest quality marketing in the industry.


Establishing the true value of a luxury home in Edmonton can be a complex and involved process that requires an additional level of skill and understanding.  We have built and advised on the construction of luxury homes in Edmonton, St. Albert and Sturgeon County, and have a keen knowledge and understanding of what is required to not only establish a proper value but also what is required to properly market and ultimately sell luxury homes. If you would like to begin the process with a confidential luxury home marketing consultation we encourage you to complete the form below.